Some people can really appreciate simple. Ambition is an app targeted at the person who wants simple, intuitive functionality with a few perks. The User Interface is clean and free of clutter, while still offers some playful feedback. Users can identify which goals they input are "Life-Changing" goals and in doing so, the app will recognize them and treat you differently. Careful though, deleting goals gets the app very disappointed in you. You should be proud of what you've accomplished!